What Is a TikTok-to-WhatsApp Ad?
A TikTok-to-WhatsApp ad is a TikTok advertisement that:
- Appears in users’ TikTok feeds
- Has a Call-To-Action (CTA) button
- Sends users directly to WhatsApp chat when they tap the button
Instead of:
❌ Likes
❌ Comments
❌ “I’ll message later”
You get:
✅ Instant WhatsApp messages
✅ Real leads
✅ Faster sales conversations
What You Need Before You Start
1️⃣ WhatsApp Business Account
You must use:
- WhatsApp Business App OR WhatsApp Business Platform (API)
❗Personal WhatsApp numbers are not recommended for ads.
2️⃣ TikTok Business Account
Go to:
👉 TikTok Ads Manager create a Business Account
This is free.
3️⃣ A Simple TikTok Video
Your video should:
- Be vertical (9:16)
- Be 15–30 seconds
- Clearly explain:
- What you sell
- What problem you solve
- Why users should message you on WhatsApp
📌 Example:
“Struggling to get customers? Chat with us on WhatsApp now — we’ll help you!”
Step-by-Step: How to Create TikTok Ads for WhatsApp
Step 1: Log In to TikTok Ads Manager
Go to:
👉 TikTok Ads Manager, click Create Campaign
Step 2: Choose Campaign Objective
Select:
“Traffic” or “Lead Generation”
Step 3: Set Campaign Name
Campaign Name: E.g. WhatsApp Enquiry Campaign
Click Continue
Step 4: Set Optimization Location
Select: Website
Step 5: Choose Ad Placement
Select: TikTok
Step 6: Set Target Audience
Choose:
- Location (e.g. Malaysia)
- Age range
- Gender
- Languages
- Interests (E.g. Travel, beauty, food, education etc.)
Step 7: Set Budget and Schedule
- Daily Budget: Start small (e.g. RM30–RM50/day)
- Schedule. Set start and end time.
- Dayparting
Step 8: Upload Your TikTok Video
- Upload your prepared video
- Add text: E.g. “Chat with us on WhatsApp now”
- Add Call To Action message
Last Step 9: Set Destination
Under Destination:
- Select Website URL
- Enter your WhatsApp Business number link
You have now completed all the steps. Click “Publish All“.
🎉 Your TikTok-to-WhatsApp ad is now live!
What Happens After Users Click the Ad?
The customer journey looks like this:
TikTok Ads (Video or Image) → CTA Button → WhatsApp Chat → Sale / Enquiry
You will receive:
- Instant WhatsApp messages
- Real customer questions
- Higher chance of closing sales
Tips to Get Better Results (Very Important)
✅ Use Simple Language in Videos
Avoid complicated words.
Talk like you’re talking to a friend.
✅ Always Tell Users to Message You
Say it clearly:
- “Message us on WhatsApp”
- “Click below to chat”
- “WhatsApp us now”
✅ Reply Fast on WhatsApp
TikTok ads work best when:
- Replies are under 5 minutes
- You use quick replies or templates
✅ Track Results Weekly
Check:
- Number of WhatsApp messages
- Cost per message
- Conversion to sales
Common Mistakes to Avoid
❌ Using personal WhatsApp number
❌ Complicated video explanations
❌ No clear CTA
❌ Slow WhatsApp replies
Finally, you can already start generating real leads and sales.
TikTok brings the attention.
WhatsApp closes the deal.
If you are looking for a WhatsApp Business Solutions Provider (BSP), please contact us and we will guide you through the entire setup process.
